ABOUT BETH & WENDY :
With 20+ years of experience in analyst relations, product strategy, and integrated marketing, Beth Torrie has an outstanding reputation for transitioning goals into gains that power brand and growth. In 2019, Beth founded a boutique advisory firm specializing in analyst relations, Torrie Communications. Beth has worked as a Go To Market Advisor for the top Digital Experience, WCM, Digital Commerce, Marketing Automation, DAM, and content & data firms. Her customer-centric approach focuses on showcasing an organization’s differentiation. She has led successful submissions for 50+ Waves and MQs and loves to de-mystify the analyst research processes.
Beth lives with her husband and 2 teenage daughters in Chapel Hill, NC. She is an MBA candidate at NC State. She also co-hosts and produces a very entertaining podcast on the same subject – The Bendy Show.
Wendy Shlensky is an out of the box thinker and Analyst Relations maven. What is a maven? It is someone who translates complexities into lay language.
She is passionate about brainstorming ideas to aid in message differentiation.
She has been working in with industry analysts for over 20 years, starting at Giga Information Group, Forrester Research, starting the analyst relations program at Cognizant, creating a CoE at Infosys, starting a program at HGS before starting her own analyst relations advisory consulting firm, Canopy Communications & Marketing, Inc.
She specializes in creating analyst relations programs globally. She enjoys training would be analyst relations professionals and has introduced more than a handful to a new, exciting & rewarding career in analyst relations.
She lives in NYC with her plants & her instapot. She is the producer and co-host of The Bendy Show, the podcast for AR professionals. In her “free” time she enjoys viewing art, exploring a city and walking.